This gouache illustration for Field & Stream by Thomas Patrick Quinn Jr. dates from 1964...This is really as good as it can get for confident brushwork - lush and creamy style..Tom was a classmate at the Art Center School and brief roommate when we were all at the old Third Street studios. Regrettably this style of illustration was slipping into oblivion with few exceptions ( John Berkey the most accomplished among them..) Magazine illustration was about to die almost completely in a few years and advertising was rapidly moving into photography snapping the ambition of fairly well trained graduating illustrators.
Click to enlarge...!
When the mid sixties hit (Mad Men plus) a lot of really good people dumped out..Cooper Studios
who had most of the top illustrators and most of the top business for all of the country went down.
For the next decade everyone scrambled to pick up what they could...paperbacks, spot drawings,
packaging..whatever. Reps specialized and some did not always cut you the best deal...keeping major shares for themselves as you rarely saw the invoices. I was working at J.W.Thompson as a sketch artist on the Ford account doing gouache 24 sheet (bill board) comps for the new Mustang and filling in on other major accounts. What you see on 'Mad Men' was pretty much it at the time with the exception that I did not see a lot of in house drinking but everything else was common... the AD's and writers only hired good looking women who came from the Seven Sisters (Smith, Wellesley etc) as their secretaries. All others to the typing pool and media. Assistant art directors were hired at about $60 a week and worked the bull pen for about 3 or 4 months and then be assigned to an AD.. no raise for a year and then if you were lucky got about a grand more per year. I had a place on Prince Street in the village at the time and occasionally a married AD would ask for the keys to my place during lunch...That was never going to happen I am happy to say..there wasn't much they could do about it as the illustrators were needed for presentations.
Below is a small sketch by John Berkey who regrettably is no longer with us.
Showing posts with label brush technique. Show all posts
Showing posts with label brush technique. Show all posts
Sunday, April 7, 2013
Wednesday, January 9, 2013
Improve Your Painting -The Value of the Small Sketch - part 2
Working small ... 3"x5" offers a lot of benefit to your development as an artist and thinker.
First, they get a lot done in a short time..They also usually wind up set aside and eventually rediscovered as nice little paintings - real examples of your true handwriting...
First, they get a lot done in a short time..They also usually wind up set aside and eventually rediscovered as nice little paintings - real examples of your true handwriting...
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| gouache study |
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| gouache study |
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| gouache study - Maryland |
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| gouache study - Inlet Chester River - Maryland |
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| oil study - Vermont |
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| gouache study - Spain |
Tuesday, December 18, 2012
Old school painting practice..copying the masters
Feitelson also advocated copying old masters after studying the composition and brushwork of old masters such as Frans Hals.
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| Frans Hals. Gypsy Girl. 1628-30. Oil on wood, 58 x 52 cm. Musée du Louvre, Paris. |
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| Malle Babbe, c.1630. Oil on canvas, 75cm by 64cm. Staatliche Museen, Berlin |
Below are the studies done in his class at the Art Center School.
(Close but no cigar)
Valuable lessons in time management and brush technique.
I regret that I did not photograph these exercises with greater care.
Sunday, October 21, 2012
Fred Pfeiffer - Illustrator - 1940 -1995
Fred was a close friend
all through our training at The Art Center School now known as the Art Center College of Design. We remained close until his untimely
passing in 1996. We shared a studio in NYC for several years
where he executed beautiful covers for a number of top publishers
notably Bantam and Dell. He took over the Doc Savage covers from James Bama when Jimmy left for Wyoming and a terrific second career as a
chronicler of western life.
I started a search for anything that I could find on the web and came across an excellent dedicated site http://fredpfeifferartist.blogspot.com/ by two true fans Courtney Rogers and Scotty Phillips. I have been in contact recently with them and submitted whatever I had in my files re: correspondence, photos and anecdotes. Fred had a great sense of humor and a very dry wit that could cut to the quick. His life ended much too soon for all of us.
I have included a few of his covers generously provided by Mr. Rogers in this post including this promo rendering from a publicity still which I animated to show the transition from the file shot photo to Fred's finished sample.
This is Fred using an opaque projector to transfer and refine the model shot for the cover below.
Here is the finish from the model shot (superimposed on the above to show the garment refinement and character changes to suit the story line.)
You can view an enlarged view of each painting by clicking on the image.
I started a search for anything that I could find on the web and came across an excellent dedicated site http://fredpfeifferartist.blogspot.com/ by two true fans Courtney Rogers and Scotty Phillips. I have been in contact recently with them and submitted whatever I had in my files re: correspondence, photos and anecdotes. Fred had a great sense of humor and a very dry wit that could cut to the quick. His life ended much too soon for all of us.
I have included a few of his covers generously provided by Mr. Rogers in this post including this promo rendering from a publicity still which I animated to show the transition from the file shot photo to Fred's finished sample.
This is Fred using an opaque projector to transfer and refine the model shot for the cover below.
If you look closely at the projected image you will see Steve Holland with his foot on a few books to replicate the rock below.
Here is the finish from the model shot (superimposed on the above to show the garment refinement and character changes to suit the story line.)
Myself posing for the model shot
Saturday, July 28, 2012
End of Part One
I want to thank everyone who I have worked with successfully and also those who gave me a hard time... without which I never would have learned to cope with the ins and outs of the commercial art world.
I am closing off all of the outside work and just deal with a few new inside projects. Looking forward to new posts that focus on specific tools and advice that I hope will advance your drawing and painting skills. Emphasis on short to the point tutorials (often opinionated) that aim to get you there with the least amount of wasted energy.... See you all in the next post.
I am closing off all of the outside work and just deal with a few new inside projects. Looking forward to new posts that focus on specific tools and advice that I hope will advance your drawing and painting skills. Emphasis on short to the point tutorials (often opinionated) that aim to get you there with the least amount of wasted energy.... See you all in the next post.
Tuesday, February 14, 2012
Whitney Houston Portrait
Offering for the untimely death of Whitney Houston... This small portrait sketch was created for a promotional several years ago that never reached the light of day...
Tuesday, September 8, 2009
Haddon Sundblom - Home in America
Here is one of Sundblom's Home in America beer ads about 1955.
His broad brush scrubs the light onto the fabric of the clothes and with a warm and cool light source. Painters like Sargent, Zorn, Sorolla all expressed the form with rich strokes in the right place and careful delineation when needed like in the hands pictured below.


Another of the Home in America series.
I have reduced the illustration into gray scale and rotated it 180 degrees to see the spotting of lights and darks for composition. You can use this device with your own work to design the composition by first doing several small sketches (thumbnails) in black and white and then playing with them in Photoshop. Then go to a quarter size full color comp.
Haddon Sundblom - Painter - Illustrator
Best known for his Coca-Cola Santa's from the '50's Sundblom had a solid stroke - economical and bravura.
Sargent, Zorn, Sorolla are the lights on this path... more to come on this skilled painter-illustrator.
Sargent, Zorn, Sorolla are the lights on this path... more to come on this skilled painter-illustrator.
Tell me a story...
Below is one of the great Christmas Coke ads featuring Santa creamily painted with lush strokes. click on image to enlarge
Follow the edges both lost and hard that add so much interest to this image. Hands that are rendered with authority and fur that reads as fur all done with brush size and stroke.
Here is a closer view of how the warm and cool light so often used by the illustrators of the time makes the forms set against the background. The sharp edge contrasting with a soft edge which adds interest. While we're here take a good look at those hands...
Next time we will look at some of his "Home in America" series.
Monday, September 7, 2009
John LaGatta at the Art Center
His method of instruction was strictly old school but wasn't that what you wanted at the time?
The drawing at the right is an example of his 'fine Italian hand' as he liked to call it... John was the first illustrator to crack a million dollars as his sensual drawings of the female form were much in demand by both story and fashion. He spoke often of completing more that two drawings a day from hired models at $1800 per drawing... remember during the 20's and 30's taxes were no where to be seen.
His painting classes were always formed around a draped model lighted with warm and cool sources for contrast on the form. We were expected to have a prepared watercolor stretch with a gray-green half tone over the entire surface. A very careful drawing of the model in charcoal was done on tracing paper and transferred to the prepared stretch. The medium was gouache.
Here is another example of his work exemplifying his beautiful rendering of posterior views. His fellow illustrators of the time affectionately referred to him as the ***man.
John had a very short fuse if he thought you were not following his instructions or "not getting it." There was a student in one of our classes that John felt was not putting it together and ignoring him. During the break he noticed that the student had an ear piece with a lead to his breast pocket and assumed that he was hard of hearing and apologized. The student confessed that it was a radio and that he was listening to a ball game. LaGatta exploded. After the break we all had a little extra room to work in.
John would often join some of the students for coffee before classes and talk about anything and everything. He would roll a cigarette in wheat straw paper and get into some deep discussion or not depending on the day...
One morning I brought my Basset hound in to pose in one of the other classes as he was very accommodating... you could twist him into almost any position and he would remain there. John just stared down at the dog for the longest time while rolling one of his yellow papered sigs and finally looked up at me and said "God must have been at the beach the day that this dog came into being designed. His head is too big for his body, his legs are too short, his ears are too long, his tail makes no sense..This is with out a doubt the ugliest thing I have ever seen. A design disaster." "Sir" I replied, "You are defaming the dog I love"..
Here is a drawing by Laura Edwards of Sweetwater and myself done I believe with a sharpened popsicle stick, India ink and wash for one of the night classes.
The original Sweetwater circa '61
Sunday, September 6, 2009
John LaGatta Illustrator and Teacher
More of John LaGatta's drawing shows in the lovely hands and clinging folds of the models dress.
The drawing again describes so well the material and form.
John LaGatta
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